Category: Consumer>Fitness & Health

At Home Fitness BODI Earnest Analytics iFit Mirror Nordictrack Orion Consumer Spend Peloton Retention Rogue Fitness Strava Tonal Transaction Data

Peloton leading in shrinking at-home fitness category

Consumer Edge

03 March 2025 | 5 minutes read | All Posts

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Feb 25, 2025 | 5 minutes read | All Posts

Earnest Analytics Fitbit Garmin Gyms Home Fitness Lululemon Orion Consumer Spend Transaction Data Vuori Wellness Wearables Workout Classes

The rise of Wellness Wearables in 2024

Wellness wearables outgrew Home Fitness, Gyms, and Fitness Classes in 2024. The rise in wellness shopping, not necessarily for fitness but rather for...

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2024 Fitness spending fell on weak at-home sales

Feb 18, 2025 | 5 minutes read | All Posts

Earnest Analytics Gyms Home Fitness Orion Consumer Spend Transaction Data Workout Classes

2024 Fitness spending fell on weak at-home sales

Consumers spent 0.2% less at fitness brands in 2024 vs 2023 according to Earnest credit card data (see data in Dash). It was the first year since the...

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