{"id":15038,"date":"2025-04-24T19:27:29","date_gmt":"2025-04-24T19:27:29","guid":{"rendered":"https:\/\/www.consumeredge.com\/resources\/%e6%9c%aa%e5%88%86%e7%b1%bb\/%e7%83%ad%e8%9c%82%e8%9c%9c%e7%9a%84%e6%88%90%e5%8a%9f%e4%b8%ba-chipotle-%e7%ac%ac%e4%b8%80%e5%ad%a3%e5%ba%a6%e7%9a%84%e4%bd%8e%e8%bf%b7%e5%a2%9e%e6%b7%bb%e4%ba%86%e7%94%9c%e5%91%b3\/"},"modified":"2025-10-21T14:29:27","modified_gmt":"2025-10-21T14:29:27","slug":"%e7%83%ad%e8%9c%82%e8%9c%9c%e7%9a%84%e6%88%90%e5%8a%9f%e4%b8%ba-chipotle-%e7%ac%ac%e4%b8%80%e5%ad%a3%e5%ba%a6%e7%9a%84%e4%bd%8e%e8%bf%b7%e5%a2%9e%e6%b7%bb%e4%ba%86%e7%94%9c%e5%91%b3","status":"publish","type":"post","link":"https:\/\/www.consumeredge.com\/zh-hans\/resources\/%e6%b4%9e%e5%af%9f%e5%8a%9b\/%e7%83%ad%e8%9c%82%e8%9c%9c%e7%9a%84%e6%88%90%e5%8a%9f%e4%b8%ba-chipotle-%e7%ac%ac%e4%b8%80%e5%ad%a3%e5%ba%a6%e7%9a%84%e4%bd%8e%e8%bf%b7%e5%a2%9e%e6%b7%bb%e4%ba%86%e7%94%9c%e5%91%b3\/","title":{"rendered":"\u70ed\u8702\u871c\u7684\u6210\u529f\u4e3a Chipotle \u7b2c\u4e00\u5b63\u5ea6\u7684\u4f4e\u8ff7\u589e\u6dfb\u4e86\u751c\u5473"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u5e02\u573a\u70ed\u70b9\uff1a\u6d88\u8d39\u8005\u8fb9\u7f18\u6570\u636e\u53cd\u6620\u5947\u6ce2\u7279\uff08CMG\uff09\u6536\u5165\u4e0b\u6ed1<\/h2>\n\n<p class=\"wp-block-paragraph\">Chipotle (CMG) 2025 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u7684\u4e1a\u7ee9\u4ee4\u4eba\u5931\u671b\uff0cConsumer Edge \u7f8e\u56fd\u4ea4\u6613\u6570\u636e\u4e5f\u53cd\u6620\u4e86\u8fd9\u4e00\u5931\u8bef\u3002\u8fd9\u5bb6\u5feb\u9910\u5de8\u5934\u7684\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f\u4e86 6%\uff0c\u7b26\u5408 CE \u9884\u6d4b\u7684 6.8%\uff0c\u4f46\u4f4e\u4e8e\u4e00\u81f4\u9884\u6d4b\u7684 8.8%\u3002 <\/p>\n\n<p class=\"wp-block-paragraph\">\u7ba1\u7406\u5c42\u5c06\u4e1a\u7ee9\u4e0d\u4f73\u5f52\u56e0\u4e8e\u6d88\u8d39\u8005\u4ece\u4e8c\u6708\u4efd\u5f00\u59cb\u7f29\u51cf\u5f00\u652f\uff0c\u8fd9\u79cd\u8d8b\u52bf\u4e00\u76f4\u6301\u7eed\u3002\u5c3d\u7ba1\u4e1a\u7ee9\u75b2\u8f6f\uff0c\u4f46 Chipotle \u65b0\u63a8\u51fa\u7684\u70ed\u8702\u871c\u9e21\u8089 LTO \u8d85\u8fc7\u4e86\u53bb\u5e74\u7684\u70e4\u9e21\u8089\uff0c\u6210\u4e3a\u672c\u5b63\u5ea6\u4e1a\u7ee9\u4e0d\u4f73\u7684\u4e00\u4e2a\u4eae\u70b9\u3002 <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"522\" src=\"https:\/\/www.consumeredge.com\/wp-content\/uploads\/2025\/04\/CMG-Total-Sales-vs.-CE-US-Transact--1024x522.png\" alt=\"\" class=\"wp-image-10485\" srcset=\"https:\/\/www.consumeredge.com\/wp-content\/uploads\/2025\/04\/CMG-Total-Sales-vs.-CE-US-Transact--1024x522.png 1024w, https:\/\/www.consumeredge.com\/wp-content\/uploads\/2025\/04\/CMG-Total-Sales-vs.-CE-US-Transact--300x153.png 300w, https:\/\/www.consumeredge.com\/wp-content\/uploads\/2025\/04\/CMG-Total-Sales-vs.-CE-US-Transact--768x392.png 768w, https:\/\/www.consumeredge.com\/wp-content\/uploads\/2025\/04\/CMG-Total-Sales-vs.-CE-US-Transact--1536x783.png 1536w, https:\/\/www.consumeredge.com\/wp-content\/uploads\/2025\/04\/CMG-Total-Sales-vs.-CE-US-Transact--2048x1044.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>*\u6d88\u8d39\u8005\u8fb9\u7f18\u4fe1\u7528\u5361\/\u501f\u8bb0\u5361\u6570\u636e\uff0cUSA1+USA2 eMax \u9762\u677f\uff1b\u6570\u636e\u4e0d\u5305\u62ec\u7b2c\u4e09\u65b9\u4ea4\u4ed8\u652f\u51fa<\/em><\/figcaption><\/figure>\n\n<h3 class=\"wp-block-heading\">Chipotle \u62a5\u544a\u7684 SSS \u4e0e CE \u7f8e\u56fd\u4ea4\u6613\u5bf9\u6bd4<\/h3>\n\n<p class=\"wp-block-paragraph\">\u53ef\u6bd4\u9500\u552e\u989d\u4e5f\u4e0d\u53ca\u9884\u671f\uff0c\u4e3a-.4%\uff0c\u63a5\u8fd1\u884c\u653f\u957f\u5b98\u9884\u671f\u62a5\u544a\u7684\u540c\u5e97\u9500\u552e\u989d-.6%\uff0c\u4f4e\u4e8e\u5171\u8bc6\u7684+1.7%\u3002\u53ef\u6bd4\u9500\u552e\u989d\u7684\u75b2\u8f6f\u662f\u7531\u4e0d\u5229\u7684\u5ba2\u6d41\u91cf\u8d8b\u52bf\u9020\u6210\u7684\uff0c\u5ba2\u6d41\u91cf\u4e0b\u964d\u4e86-2.3%\uff0c\u8fd9\u5f52\u548e\u4e8e\u6076\u52a3\u7684\u5929\u6c14\u548c\u75b2\u8f6f\u7684\u6d88\u8d39\u73af\u5883\u3002\u5e73\u5747\u7ed3\u8d26\u7387\u4e0a\u5347\u4e86 1.9%\uff0c\u62b5\u6d88\u4e86\u8fd9\u4e00\u4e0d\u5229\u5f71\u54cd\u3002  <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/www.consumeredge.com\/wp-content\/uploads\/2025\/04\/CMG-SSS-vs.-CE-US-Transact--1024x523.png\" alt=\"\" class=\"wp-image-10486\" srcset=\"https:\/\/www.consumeredge.com\/wp-content\/uploads\/2025\/04\/CMG-SSS-vs.-CE-US-Transact--1024x523.png 1024w, https:\/\/www.consumeredge.com\/wp-content\/uploads\/2025\/04\/CMG-SSS-vs.-CE-US-Transact--300x153.png 300w, https:\/\/www.consumeredge.com\/wp-content\/uploads\/2025\/04\/CMG-SSS-vs.-CE-US-Transact--768x392.png 768w, https:\/\/www.consumeredge.com\/wp-content\/uploads\/2025\/04\/CMG-SSS-vs.-CE-US-Transact--1536x784.png 1536w, https:\/\/www.consumeredge.com\/wp-content\/uploads\/2025\/04\/CMG-SSS-vs.-CE-US-Transact--2048x1046.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>*\u6d88\u8d39\u8005\u8fb9\u7f18\u4fe1\u7528\u5361\/\u501f\u8bb0\u5361\u6570\u636e\uff0cUSA1+USA2 eMax \u9762\u677f\uff1b\u6570\u636e\u4e0d\u5305\u62ec\u7b2c\u4e09\u65b9\u4ea4\u4ed8\u652f\u51fa<\/em><\/figcaption><\/figure>\n\n<h3 class=\"wp-block-heading\">\u6240\u6709\u6536\u5165\u7fa4\u4f53\u548c\u5730\u533a\u666e\u904d\u75b2\u8f6f<\/h3>\n\n<p class=\"wp-block-paragraph\">\u7ba1\u7406\u5c42\u6307\u51fa\uff0c\u6240\u6709\u6536\u5165\u548c\u5730\u533a\u90fd\u51fa\u73b0\u4e86\u75b2\u8f6f\u3002\u8be5\u516c\u53f8\u6700\u8fd1\u7684\u5ba2\u6237\u7814\u7a76\u663e\u793a\uff0c\u7531\u4e8e\u7ecf\u6d4e\u4e0d\u786e\u5b9a\u6027\u7684\u8feb\u8fd1\uff0c\u6d88\u8d39\u8005\u6b63\u5728\u8282\u7701\u5f00\u652f\uff0c\u66f4\u591a\u5730\u5728\u5bb6\u91cc\u7528\u9910\u3002 <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"583\" src=\"https:\/\/www.consumeredge.com\/wp-content\/uploads\/2025\/04\/Chipotle-Income-Transaction-Growth--1024x583.png\" alt=\"\" class=\"wp-image-10487\" srcset=\"https:\/\/www.consumeredge.com\/wp-content\/uploads\/2025\/04\/Chipotle-Income-Transaction-Growth--1024x583.png 1024w, https:\/\/www.consumeredge.com\/wp-content\/uploads\/2025\/04\/Chipotle-Income-Transaction-Growth--300x171.png 300w, https:\/\/www.consumeredge.com\/wp-content\/uploads\/2025\/04\/Chipotle-Income-Transaction-Growth--768x437.png 768w, https:\/\/www.consumeredge.com\/wp-content\/uploads\/2025\/04\/Chipotle-Income-Transaction-Growth--1536x875.png 1536w, https:\/\/www.consumeredge.com\/wp-content\/uploads\/2025\/04\/Chipotle-Income-Transaction-Growth--2048x1167.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>*Consumer Edge \u4fe1\u7528\u5361\/\u501f\u8bb0\u5361\u6570\u636e\uff0cUSA1+USA2 \u7fa4\u4f53\u9762\u677f\uff1b\u6570\u636e\u4e0d\u5305\u62ec\u7b2c\u4e09\u65b9\u914d\u9001\u652f\u51fa<\/em><\/figcaption><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"583\" src=\"https:\/\/www.consumeredge.com\/wp-content\/uploads\/2025\/04\/Chipotle-Division-Transaction-Growth-Consumer-Edge-U.S.-Transact-Data-YoY-Growth--1024x583.png\" alt=\"\" class=\"wp-image-10488\" srcset=\"https:\/\/www.consumeredge.com\/wp-content\/uploads\/2025\/04\/Chipotle-Division-Transaction-Growth-Consumer-Edge-U.S.-Transact-Data-YoY-Growth--1024x583.png 1024w, https:\/\/www.consumeredge.com\/wp-content\/uploads\/2025\/04\/Chipotle-Division-Transaction-Growth-Consumer-Edge-U.S.-Transact-Data-YoY-Growth--300x171.png 300w, https:\/\/www.consumeredge.com\/wp-content\/uploads\/2025\/04\/Chipotle-Division-Transaction-Growth-Consumer-Edge-U.S.-Transact-Data-YoY-Growth--768x437.png 768w, https:\/\/www.consumeredge.com\/wp-content\/uploads\/2025\/04\/Chipotle-Division-Transaction-Growth-Consumer-Edge-U.S.-Transact-Data-YoY-Growth--1536x874.png 1536w, https:\/\/www.consumeredge.com\/wp-content\/uploads\/2025\/04\/Chipotle-Division-Transaction-Growth-Consumer-Edge-U.S.-Transact-Data-YoY-Growth--2048x1165.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>*\u6d88\u8d39\u8005\u8fb9\u7f18\u4fe1\u7528\u5361\/\u501f\u8bb0\u5361\u6570\u636e\uff0cUSA1+USA2 eMax \u9762\u677f\uff1b\u6570\u636e\u4e0d\u5305\u62ec\u7b2c\u4e09\u65b9\u4ea4\u4ed8\u652f\u51fa<\/em><\/figcaption><\/figure>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n<p class=\"wp-block-paragraph\">\u5229\u7528 Consumer Edge \u53d1\u6398\u66ff\u4ee3\u6570\u636e\u7684\u6f5c\u529b\uff0c\u4ece\u5bb6\u88c5\u8d8b\u52bf\u3001\u670d\u88c5\u6d88\u8d39\u5230\u9910\u996e\u6d1e\u5bdf\u3002\u5229\u7528\u4f20\u7edf\u6570\u636e\u53ef\u80fd\u9057\u6f0f\u7684\u6d1e\u5bdf\u529b\uff0c\u6df1\u5165\u4e86\u89e3\u5e02\u573a\u683c\u5c40\uff0c\u52a0\u5f3a\u51b3\u7b56\uff0c\u63a8\u52a8\u589e\u957f\u3002\u7acb\u5373\u8f6c\u53d8\u60a8\u7684\u6218\u7565\uff0c\u8ba9\u60a8\u7684\u4f01\u4e1a\u8d70\u4e0a\u66f4\u667a\u80fd\u3001\u66f4\u76c8\u5229\u7684\u9053\u8def\u3002  <a href=\"https:\/\/www.consumeredge.com\/zh-hans\/resources\/%e4%ba%a7%e5%93%81\/basketview-prime-%e4%b8%8d%e6%96%ad%e5%8f%91%e5%b1%95%ef%bc%9a%e8%a7%a3%e9%94%81%e4%ba%9a%e9%a9%ac%e9%80%8a%e5%8f%af%e8%a7%81%e6%80%a7\/\"> <\/a><\/p>\n\n<div class=\"wp-block-stackable-button-group aligncenter stk-block-button-group stk-block stk-b4256eb\" data-block-id=\"b4256eb\"><style>.stk-b4256eb .stk-button-group{flex-direction:row !important;}@media screen and (max-width: 1023px){.stk-b4256eb .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-b4256eb .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-93297dd\" data-block-id=\"93297dd\"><style>.stk-93297dd {align-items:flex-start !important;display:flex !important;}.stk-93297dd .stk-button{background:#40D6B8 !important;}.stk-93297dd .stk-button__inner-text{color:#141C32 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/www.consumeredge.com\/zh-hans\/%e5%85%b3%e4%ba%8e%e6%88%91%e4%bb%ac\/%e9%a2%84%e7%ba%a6%e6%bc%94%e7%a4%ba\/\"><span class=\"has-text-color stk-button__inner-text\">\u9884\u7ea6\u6f14\u793a<\/span><\/a><\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">\u5173\u4e8e\u4f5c\u8005<\/h2>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.consumeredge.com\/wp-content\/uploads\/2024\/04\/CE-Leadership-Michael-Gunther-1-150x150.png\" alt=\"\" class=\"wp-image-7347\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-small-font-size wp-block-paragraph\">\u8fc8\u514b\u5c14-\u5188\u745f\uff08Michael Gunther\uff09\u662fCEIC\u6d1e\u5bdf\u529b\u90e8\u526f\u4e3b\u4efb\u3002<a href=\"https:\/\/insights.consumer-edge.com\/author\/mgunther\/?__hstc=240108508.b5acefb09f448710cb53db66f1c4d607.1713187237968.1715277519093.1715344207761.25&amp;__hssc=240108508.3.1715344207761&amp;__hsfp=2160068541\">\u70b9\u51fb\u6b64\u5904<\/a>\u4e86\u89e3\u4ed6\u7684\u66f4\u591a\u89c1\u89e3\uff0c\u5e76\u5728<a href=\"https:\/\/www.linkedin.com\/in\/michael-e-gunther-cfa\/\">LinkedIn<\/a> \u4e0a\u5173\u6ce8\u4ed6\u3002 <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-thumbnail wp-duotone-grayscale\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.consumeredge.com\/wp-content\/uploads\/2024\/04\/CEIC-Greg-Potter-150x150.png\" alt=\"\" class=\"wp-image-6233\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-small-font-size wp-block-paragraph\">\u683c\u96f7\u683c-\u6ce2\u7279\u662f CEIC \u7684\u91d1\u878d\u5206\u6790\u5e08\u3002\u4e86\u89e3\u66f4\u591a\u89c1\u89e3\uff0c\u8bf7\u5728<a href=\"https:\/\/www.linkedin.com\/in\/gregory-potter-cfa-435578109\/\">LinkedIn<\/a> \u4e0a\u5173\u6ce8\u4ed6\u3002 <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u5e02\u573a\u70ed\u70b9\uff1a\u6d88\u8d39\u8005\u8fb9\u7f18\u6570\u636e\u53cd\u6620\u5947\u6ce2\u7279\uff08CMG\uff09\u6536\u5165\u4e0b\u6ed1 Chipotle (CMG) 2025 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u7684\u4e1a\u7ee9 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