6 Tips to Conquer Cross-Shop

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Embrace Cross-Shop Data to Enable Growth

Most Strategy teams view cross-shopping as a scary monster to be conquered. In reality, almost all shoppers visit different merchants for different products, different purchase occasions, and at different times. Take a more practical view of cross-shop data to enable actions that grow your business in a more sustainable way.

In this paper, we leverage Consumer Edge transaction data to review six situations in which deeper analysis of cross-shop can be most helpful, and best practices to apply it to your business.

  • Consumer the Size of the Pie
  • Be the Trade Up
  • If They’re Yours, They’ll Come Back
  • Are You the Main Shop or Cross-Shop?
  • Partnering with the Enemy
  • Expand Wallet Share

In this paper, we’ll review five situations in which deeper analysis of cross-shop can be most helpful, and best practices to apply it to your business.

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