6 Tips to Conquer Cross-Shop

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Embrace Cross-Shop Data to Enable Growth

Most Strategy teams view cross-shopping as a scary monster to be conquered. In reality, almost all shoppers visit different merchants for different products, different purchase occasions, and at different times. Take a more practical view of cross-shop data to enable actions that grow your business in a more sustainable way.

In this paper, we leverage Consumer Edge transaction data to review six situations in which deeper analysis of cross-shop can be most helpful, and best practices to apply it to your business.

Consumer the Size of the Pie
Be the Trade Up
If They’re Yours, They’ll Come Back
Are You the Main Shop or Cross-Shop?
Partnering with the Enemy
Expand Wallet Share

In this paper, we’ll review five situations in which deeper analysis of cross-shop can be most helpful, and best practices to apply it to your business.

Take a more practical view of cross-shop data to enable actions that grow your business…rather than focusing on crumbs off your competitor’s plates, stay true to your strategy and bring more shoppers to your table.