The State of Retail 2025: Beauty

REPORT

Get the State of Retail 2025: Beauty Report

In this edition of the State of Retail, Consumer Edge highlights key trends shaping the beauty industry in 2025, using insights from CE US transaction data. Covering skincare, makeup, fragrance, personal care, and more, this report uncovers shifting consumer behaviors, brand performance, and spending trends driving the industry forward.

- 7 Key Themes Shaping 2025 Retail Performance
- Spend Trends by Geography
- Fastest-Growing Brands of 2025
- Spending by Gender, Income, and Age Group

From celebrity-driven shopping habits to the science-first beauty, this report delivers the data-driven insights needed to navigate 2025’s evolving beauty retail landscape.

Under the hood, brand-level analysis reveals stark divergences among winners and losers, with some brands thriving as they capitalize on the hottest beauty trends while others fail to keep pace with rapidly evolving consumer preferences.