The Data-Driven Decisions Playbook: Consumer Transaction Insights for Strategy Teams

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To make high-impact decisions, strategy teams must have a clear understanding of the competitive landscape and shifting market dynamics. It’s not enough to analyze internal performance; teams must also monitor how consumers respond to both their own and their competitors’ initiatives.

- Market analysis
- Competitor benchmarking
- Strategic planning
- Strategic initiatives

For a comprehensive, real-time view beyond their four walls, strategy teams should turn to alternative data—especially consumer transaction data.

Transaction data lets teams peel back the onion on category shifts. A restaurant strategy lead, for instance, might use it to track the rising share of Third-Party Delivery and declining Full-Service Restaurant spend.