The CE Scout Report

Vital Signs: Resolving to Invest in Wellness Brands for 2025

Get the CE Scout Report: Resolving to Invest in Wellness Brands for 2025

As we head into 2025, the Nutrition and Wellness sector is gaining momentum—positioning several brands for private capital opportunities. AgelessRx, Clean Simple Eats, Cymbiotika, Happy Mammoth, Metagenics, and SkinnyFit are all reaching key spend thresholds linked to previous deal activity.

- Leverage Consumer Edge’s transaction data to identify emerging investment opportunities
- Spot brands hitting CE Scout spend ranges associated with pre-deal signals
- Evaluate how retention metrics and consumer loyalty trends vary across players
- Understand demographic positioning and sales channel dynamics to guide deal strategy

From value-driven shopping habits to the power of brand marketing, this report delivers the data-driven insights needed to navigate 2025’s evolving retail landscape.

Nutrition and Wellness saw strong year-over-year growth during COVID, as many Americans sheltering in place became focused on their health and sought substitutes for previous diet and exercise regimes.