Back to School Archives | Consumer Edge

Is Target’s Back-to-School Reset Resonating? The Data Says Maybe

Michael Gunther

Aug 21, 2026 | 5 minutes read | Insight Flash

Is Target’s Back-to-School Reset Resonating? The Data Says Maybe

Is Target’s refreshed back-to-school strategy resonating with families? Our data suggests it may be....

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Old Navy increased the number of discounted items more than most brands during back to school shopping

alejandra

Oct 15, 2024 | 5 minutes read | All Posts

Back to School Bloomingdale's Earnest Analytics Express GAP Old Navy Retail Pricing

Old Navy increased the number of discounted items more than most brands during back to school shopping

Contact Sales for details. ...

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Teen Apparel, Fashion Resale won the back to school shopping season

alejandra

Oct 10, 2024 | 5 minutes read | All Posts

Back to School Book Retailers Earnest Analytics General Apparel Off-Price Department Stores Orion Consumer Spend Teen Apparel Transaction Data

Teen Apparel, Fashion Resale won the back to school shopping season

Access data in Dash....

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Hollister, Abercrombie, outperform; Nike, H&M fall this back to school season

alejandra

Oct 2, 2024 | 5 minutes read | All Posts

Abercrombie Back to School Earnest Analytics General Apparel Lululemon NIKE Off-Price Department Stores Orion Consumer Spend Transaction Data Under Armour

Hollister, Abercrombie, outperform; Nike, H&M fall this back to school season

See data in Dash....

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Discount stores, Off-Price, Fast Fashion see highest growth; suggest trade-downs

alejandra

Sep 20, 2023 | 5 minutes read | All Posts

Back to School Discount Stores Earnest Analytics Fast Fashion Macroeconomic Trends Transaction Data Vela Velorum Consumer Spend

Discount stores, Off-Price, Fast Fashion see highest growth; suggest trade-downs

Download full report: Fast Fashion, Discount, Off-Price Buck Back to School Spending Declines....

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Early back to school spending favors fast fashion, discount retailers

alejandra

Aug 24, 2023 | 5 minutes read | All Posts

Back to School Discount Stores Earnest Analytics Fast Fashion Macy's Performance benchmarking Shein Teen Apparel Transaction Data Vela Gamma Consumer Spend

Early back to school spending favors fast fashion, discount retailers

Download full report: Analyzing Back To School Spending Using Earnest Transaction Data...

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October 2022 Earnest Analytics Spend Index

Nov 10, 2022 | 5 minutes read | Consumer>Macro

Back to School Earnest Analytics ERSI Fashion Resale Gas Stations Gyms Home Improvement Inflation Macroeconomic Trends Orion Consumer Spend OTAs Transaction Data Warehouse Clubs

October 2022 Earnest Analytics Spend Index

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September 2022 Earnest Analytics (FKA Earnest Research) Spend Index

alejandra

Oct 12, 2022 | 5 minutes read | Consumer>Macro

Back to School Earnest Analytics ERSI Fashion Resale Gas Stations Gyms Home Improvement Inflation Macroeconomic Trends Online Marketplaces Orion Consumer Spend OTAs Transaction Data Warehouse Clubs

September 2022 Earnest Analytics (FKA Earnest Research) Spend Index

Earnest Analytics (FKA Earnest Research) Spend Index growth was flat YoY in September, as the in-store recovery rebounded and online decelerated. Gas...

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Premium brands win as inflation hits low-income back to school shoppers

alejandra

Sep 20, 2022 | 5 minutes read | Consumer>Macro

Abercrombie Adidas American Eagle Apple Athleisure Back to School Best Buy Covid-19 Earnest Analytics Fashion Resale Foot Locker GAP Hollister Inflation Lululemon NIKE Nordstrom Old Navy Orion Consumer Spend Promotional Discounting Retail Retail Pricing Transaction Data Victoria's Secret Web Data

Premium brands win as inflation hits low-income back to school shoppers

[See part one of our 2022 back to school report here.]...

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Stacie Rabinowitz

Sep 15, 2022 | 5 minutes read | Insight Deep Dive

Apparel Accessories & Footwear Back to School Books Books Toys & Games Children & Tween Apparel Electronics Footwear & Athletic Apparel NWL Office & School Supplies Online Education SFLY Toys & Games US

Is Back to School Back to Normal?

With the 2022 school year just starting in the US, we use our unique demographic data to isolate households with children and see how their spending ...

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Where Spend is Going Back to School and Where It’s Still on Summer Vacation

Stacie Rabinowitz

Sep 30, 2021 | 5 minutes read | Insight Deep Dive

Apparel Apparel Accessories & Footwear Back to School Books Toys & Games Children & Tween Apparel Electronics Footwear & Athletic Apparel Office & School Supplies Retail

Where Spend is Going Back to School and Where It’s Still on Summer Vacation

This year’s back-to-school season was different in a lot of ways for many children, but not much changed in retailers’ pursuit of their parents�...

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Back-to-School, But Not Back-to-Normal Just Yet

Sep 23, 2021 | 5 minutes read | Consumer>Retail

Apparel Athleisure Back to School Best Buy Child Tax Credit Covid-19 DELL DSW Earnest Analytics Electronics Fast Fashion Foot Traffic Footwear Hot Topic L.L. Bean Location Data Lululemon Macroeconomic Trends Malls Newegg NIKE Office Supplies Orion Consumer Spend Stimulus Transaction Data Zappos ZARA

Back-to-School, But Not Back-to-Normal Just Yet

With school now in session across the country, we looked at Earnest consumer spending and foot traffic data to understand how retailers performed dur...

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Child Tax Credit Spurs Early Back-to-School Spending

Aug 13, 2021 | 5 minutes read | Consumer>Retail

Apparel Athleisure Back to School Best Buy Child Tax Credit Covid-19 Crocs DELL DSW Earnest Analytics Electronics Fashion Nova Fast Fashion Footwear Hot Topic Macroeconomic Trends Newegg NIKE Office Supplies Orion Consumer Spend Stimulus Transaction Data Zappos ZARA

Child Tax Credit Spurs Early Back-to-School Spending

For some school districts*, the back-to-school shopping season has arrived. Following a year of mostly remote learning and a resulting stunted 2020 s...

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The Child Tax Credit is Driving Early Back-to-School Spending

Aug 11, 2021 | 5 minutes read | Consumer>Retail

Apparel Back to School Child Tax Credit Covid-19 Crocs Earnest Analytics Electronics Fashion Fashion Footwear NIKE Office Supplies Stimulus

The Child Tax Credit is Driving Early Back-to-School Spending

On July 15th, just a few weeks before the ‘21 Back-to-School season was about to start, the IRS sent the first batch of monthly Child Tax Credits (...

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Is Fashion Faster in the US or UK for H&M?

Stacie Rabinowitz

Feb 4, 2021 | 5 minutes read | Insight Deep Dive

Apparel Accessories & Footwear ARKET Back to School Children & Tween Apparel COS Fashion Fast Fashion HM.B-OME HNNMY MONKI UK US

Is Fashion Faster in the US or UK for H&M?

Consumer Edge data has been a strong predictor of H&M sales growth in both the US and the UK. But, the similarities between the markets may end the...

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How Back-to-School Changes With No School To Go Back To

Stacie Rabinowitz

Oct 2, 2020 | 5 minutes read | Insight Deep Dive

Apparel Accessories & Footwear Back to School Children & Tween Apparel Ecommerce Footwear & Athletic Apparel NWL Online Education Retail ZU

How Back-to-School Changes With No School To Go Back To

This year’s back-to-school season is unlike any in recent memory. Along with the usual school supply lists of pencils, new clothes, and lunch sna...

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A Stunted (But Higher Priced) Back to School Season: Part 2

alejandra

Sep 24, 2020 | 5 minutes read | Consumer>Macro

Abercrombie Back to School Best Buy Earnest Analytics Gross margin predictions Lululemon Promotional Discounting Retail Pricing Sporting Goods The Children's Place Under Armour Web Data

A Stunted (But Higher Priced) Back to School Season: Part 2

We have refreshed our back to school (B2S) analysis (read Part One) now that the full season is behind us, and added a detailed analysis on discounti...

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A Stunted Back to School Season: Part One

Aug 20, 2020 | 5 minutes read | Consumer>Macro

American Eagle Back to School Covid-19 DELL Earnest Analytics GAP Hewlett Packard Macroeconomic Trends Nordstrom Orion Consumer Spend Sporting Goods Transaction Data Under Armour ZOOM

A Stunted Back to School Season: Part One

The pandemic is wreaking havoc on school reopenings as decisions around in class vs. remote learning vary by county and sometimes by week. It’s no ...

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Oct 6, 2019 | 5 minutes read | Consumer>Retail

Apparel Back to School Department Earnest Analytics Financial Services Retail

Homework on Back-to-School

With the back-to-school (B2S) season now behind us, we took a deeper look at the credit, debit, and ACH records of millions of anonymous U.S. consume...

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Tag: Back to School

Is Target’s Back-to-School Reset Resonating? The Data Says Maybe

Old Navy increased the number of discounted items more than most brands during back to school shopping

Teen Apparel, Fashion Resale won the back to school shopping season

Hollister, Abercrombie, outperform; Nike, H&M fall this back to school season

Discount stores, Off-Price, Fast Fashion see highest growth; suggest trade-downs

Early back to school spending favors fast fashion, discount retailers

October 2022 Earnest Analytics Spend Index

September 2022 Earnest Analytics (FKA Earnest Research) Spend Index

Premium brands win as inflation hits low-income back to school shoppers

Is Back to School Back to Normal?

Where Spend is Going Back to School and Where It’s Still on Summer Vacation

Back-to-School, But Not Back-to-Normal Just Yet

Child Tax Credit Spurs Early Back-to-School Spending

The Child Tax Credit is Driving Early Back-to-School Spending

Is Fashion Faster in the US or UK for H&M?

How Back-to-School Changes With No School To Go Back To

A Stunted (But Higher Priced) Back to School Season: Part 2

A Stunted Back to School Season: Part One

Homework on Back-to-School

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