State of the Global Consumer 2025 Outlook: Beauty

REPORT

Get the State of the Global Consumer Beauty 2025 Outlook

In this edition of the State of the Global Consumer, Consumer Edge highlights key trends shaping the beauty industry in 2025, using insights from CE Transact Global data across key subindustries including: Skincare, Makeup, Fragrance, Hair Care, Personal Care, and Beauty Services. Covering spending patterns in the US, UK, Germany, France, Italy, Spain, and Austria, this report uncovers how consumer behavior, pricing strategies, and brand loyalty are evolving.

How are beauty brands adapting as premiumization slows and shoppers return to trusted staples?
What regional spending shifts are driving the biggest growth opportunities?
How can businesses optimize pricing and product strategies to stay competitive in a shifting market?

From direct-to-consumer trends to changing spending habits across beauty retail, product brands, and services, this report provides the data-driven insights needed to navigate 2025.

As beauty becomes a more important component of consumer spending, beauty companies need to be poised to invest in inventory and marketing to propel their brands forward.