Research Signal · Sporting Goods · ASO · Q2 2026 Preliminary

ASO is tracking +1.3%, 2pp below the Street. Here’s why.

CE has tracked ASO within 1pp of reported every quarter since Q2 2024. This is the read behind the number.

Get the ASO sample report

Academy Sports is the tightest accuracy story in our consumer coverage. Our last quarterly estimate landed within 0.1pp of reported, +6.8% against +6.7%, and we have been within 1pp of reported Net Sales every quarter since Q2 2024. Underlying panel R² is 0.97, directionally correct every quarter.

That track record is what makes the Q2 read worth attention. CE is tracking +1.3% against consensus of +3.3%, a deceleration forming off a strong Q1. This sample report is the full read behind that number, in the same format we publish across all 77 tickers we cover.

What’s Inside

  • The Q2 gap: CE’s read of +1.3% against consensus of +3.3%, and the deceleration forming off a strong Q1.
  • Ticket-led, traffic-soft: 13 straight months of positive ticket YoY set against falling transactions.
  • Share trend: gains to 25.9% while Big 5, Cabela’s, and Sportsman’s Warehouse keep losing ground.