The Basketview Standard of Excellence is Now Available for U.S. Electronics and Home Improvement Analytics
In today’s dynamic consumer discretionary market, visibility into electronics and home appliance performance across major retail channels has become essential for investment decisions. Consumer Edge Basketview launched last year and quickly established itself as the market leader in speed, accuracy, breadth, and richness for Consumer Packaged Goods (CPG) analysis. Created by former buy and sell side analysts, Basketview was custom-built for investors with breakouts of company reporting segments, included company financial metrics, aggregations into fiscal periods, currency conversion into reporting currency, and point-in-time history. Now, Consumer Edge is taking a major step beyond CPG. Consumer Edge is proud to announce Basketview’s Electronics & Home Improvement Expansion, a landmark enhancement to our Prime product that adds tagging coverage for 12 leading electronics and appliance companies across 8 major U.S. retailers—including Amazon, Best Buy, Walmart, Target, Costco, Sam’s Club, Home Depot, and Lowe’s.
This release reinforces our position as the industry’s most comprehensive and reliable source of transaction-based consumer data, ensuring clients have the tools they need to measure discretionary categories.
Why It Matters: Complete U.S. Channel Coverage
For investors, having complete visibility into where consumers are spending with a product that is built with their specific needs in mind is essential to identifying growth opportunities and anticipating market shifts.
Basketview Prime now captures all key U.S.Electronics and Home Improvement retailers, the first expansion beyond CE’s already extensive CPG data universe. This release also includes tagging of these categories at key General Merchandise retailers who are important Electronics and Home Improvement players. Amazon and Walmart spend will be especially additive to investment processes as traditional e-receipt data sources are unable to break out specific items purchased.
- Electronics: Best Buy
- Home Improvement: Home Depot, Lowe’s
- General Merchandise: Amazon, Costco, Dollar General, Sam’s Club, Target, and Walmart
This expansion brings CE’s clients an even broader universe of insights—enabling faster, smarter decision-making across multiple consumer spending wholesale and retail categories.
What’s New in Basketview
Expanded Coverage
CE tagging now includes Electronics and Home Improvement, strengthening CE’s representation of discretionary retail and associated categories across the U.S.
More Data, Better Models
- Computer Hardware and Peripherals: Dell Technologies Inc (DELL), HP Development Company (HPQ), Lenovo Group Ltd (0992-HK), Logitech International SA (LOGI), Samsung (005930-KS), Sony Group Corp (SONY)
- TV, Home Entertainment, and Gaming: Nintendo Co Ltd (NTDOY), Samsung (005930-KS), Sonos, Inc. (SONO), Sony Group Corp (SONY)
- Appliances: Electrolux (ELUXB-OME), Samsung (005930-KS), Whirlpool Corp (WHR)
- Outdoor Living: Traeger, Inc (COOK), Weber Inc. (WEBR-ACQ)
Innovative Data Expansion
CE has evolved its consistent, trustworthy, and transparent tagging framework in a way that is scalable not only for this launch, but paving the way for future innovation as well.
The Competitive Edge: CE vs. E-Receipt Data
Historically, other industry datasets have either focused on either online purchases or offline purchases. Consumer Edge has revolutionized discretionary spend analysis by allowing clients to see consumer behavior across digital as well as brick and mortar shopping, linking users across datasets for a 360 view into shopping habits. As a notable differentiator from most online datasets, Consumer Edge is able to capture SKU-level detail at Amazon and Walmart, the two biggest retailers in the U.S. Unlike many offline datasets, Consumer Edge is able to provide the retailer name along with the item purchased for full visibility into channel share.
For clients using Prime, this means the ability to gain insight not only into industry wholesalers, but also into each retailer’s brand-level performance, category share, and price positioning across all relevant channels.
Why Clients Can Trust CE Data
At Consumer Edge, we know that trusted data is the foundation for every critical decision.
Each new tagging enhancement is rigorously tested, validated, and monitored for accuracy before release—ensuring CE data delivers:
- Consistent and transparent results
- Stable daily delivery (≥99.5% reliability)
- Guardrails to prevent anomalies or drift
Availability and Delivery
The Basketview Electronics and Home Improvement Expansion has been available since November 15 in its Prime product tier.
A Complete View of the Consumer Economy
With this expansion, Basketview Prime now provides discretionary analysis in addition to its already extensive CPG data packaged into an investor-ready product with the lowest lag, high-frequency, complete transaction dataset.
Clients gain deeper insight into Electronics and Home Improvement brand and category performance, broader channel shifts, and improved model reliability—all powered by CE’s trusted data foundation.
Explore the Power of Basketview Prime
To learn more about the Basketview Prime – Electronics and Home Improvement Launch, reach out to your Consumer Edge Account Manager or contact us.
