An Introduction from CEO and Founder Bill Pecoriello

I am thrilled to announce the official launch of Basketview, CE’s product-level detail offering. Over the past 15 years, from when I first founded Consumer Edge, we have focused on continuously innovating to provide our customers with the highest quality data-driven insights to inform investment decisions.

After launching our first US transaction data product in 2018, we were the first to link transaction datasets across continents when we launched our UK and EU transaction data products in 2021 and 2023, providing customers with a global view of company transaction data helps answer the “where” questions on consumer purchase.

Basketview will help our customers dig deeper, beyond just the merchant-level insights from our transaction data products by providing a view into the basket of specific items that are purchased by consumers.

Our Basketview product is just the first step on a roadmap where you are going to see CE innovate at a faster pace to offer more granular and more timely insights, while continuing to increase the breadth and depth of our company coverage. We are focused on helping our customers dig deeper into the where, what, when, who, and how behind consumer spending. This includes moving beyond just the topline.

All of CE’s new data products will leverage our extensive semantic mapping which connects companies across datasets so that symbols, segments, brands, and even store address can be linked across data products.

Superior SKU-Level Shopper Behavior Details Now Available

Basketview is a fusion of physical in-store, email, online account connection, and POS receipt data that delivers same-day data with as little as 1 day lag, providing a deeper level market measurement of products purchased and customer behavior while offering the ability to integrate with other CE datasets for more holistic analysis. SKU-level detail combined with CE’s proprietary attribution unlocks deeper product, shopper, and market analyses.

Available initially as row-level data in our Prime product line with granular details of individual transactions, Basketview’s more holistic, diverse coverage allows you to benefit from more accurate signals:

  • 1250+ Merchants
  • 160K+ Unique Product Manufacturers
  • 390K Brands
  • 13M+ SKUs
  • 107K Individual Store Locations Tagged

Consumer Purchase Insights Into Demographics, Margin, Private Label, Daypart, and More

See how Consumer Edge data can empower your insights—click here to request a demo of Basketview.

Consumer Edge is the leader in data-driven insights focusing on the global consumer. With decades of experience providing leading hedge funds, private equity and venture capital firms, and corporates with alternative data. With data spanning credit and debit card transactions, scanner, and email receipt data, we boast deep coverage. Including, hundreds of industries, sub-industries, tickers, and symbols year-round. Reach out about CE Transact, CE Vision, or our other products to see how you can benefit from CE’s unrivaled consumer intelligence.

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