Insight Flash: Exploring CE Data to Predict Athletic Apparel Retailer Ten Thousand’s Post-Series A Success with Life Time Athletic Country Clubs Partnership

Fresh off the news that Ten Thousand, a men’s athletic apparel online retailer, closed a $21.5M Series A round, we look at Consumer Edge Transact US data on their recent performance vs. its peers in recent months. We also explore the potential upside it could see from its newly announced three-year Life Time Athletic Country Clubs partnership. 

Over the past year and a half, Ten Thousand has grown significantly faster than the Footwear/Athletic Apparel subindustry and relatively in-line with a competitor, Rhone, while outpacing Outdoor Voices. Even though its growth has been more volatile (common with smaller companies), it has consistently been growing 10-40% faster than the overall subindustry. At the beginning of the year Ten Thousand’s growth slowed significantly but it has recovered in recent months. 

Ten Thousand vs Peers and Athletic Apparel Subindustry

Ten Thousand announced a three-year partnership with Life Time Athletic Country Clubs, making Ten Thousand the exclusive men’s athletic apparel brand for the club’s personal training team, as well as its Studio, FTX, Alpha, and Ultra Fit classes. Life Time Fitness is consistently one of the top five most cross shopped gyms (and the most cross shopped gym in the most recent half year) with Ten Thousand, signaling strong synergies that should foreshadow success with the partnership with expanding growth potential.

Ten Thousand Consumers Athletic Club Cross-Shopping

Consumer Edge is the leading provider of alternative data for consumer spending behavior, and the only provider of global revenue signals. If you’d like to benefit from using Transact US or other products for footwear and athletic apparel data, athletic clubs, and other industry data year-round to track trends and dynamics like these, reach out to

Katherine Bjorkman is the Director of Insights for the CEIC. Explore more of her insights here and follow her on LinkedIn.