Last week, retail giants Walmart and Target both reported digital sales growth that was very well-tracked by Consumer Edge data.

TGT called out lower digital volume, while WMT noted robust digital sales growth driven by its ability to leverage its store footprint to fulfill and deliver digital orders.

Consumer Edge credit and debit card data reflected these dynamics, as the WMT: Online segment showed y/y growth in both the number of transactions and average ticket price, while TGT: Online experienced a deceleration in transaction growth throughout the quarter. (Note: RedCard sales are not included in TGT panel spend)

Consumer Edge saw a 98% correlation with Walmart online reported sales.
Consumer Edge saw a 98% correlation with Target online reported sales.

If you’d like to benefit from using our data year-round to track trends and dynamics like these, reach out to

Michael Gunther is the VP Head of Insights for the CEIC. Explore more of his insights here and follow him on LinkedIn.