Market Hit: Beauty products retailer BBWI (Bath & Body Works) recently reported a North America sales decline of (3.6%), close to CE Transact implied reported growth of (4.3%).

Beauty products retailer BBWI recently reported a North America sales decline of (3.6%), close to CE Transact implied reported growth of (4.3%).

Bath & Body Works US Sales Growth

On a segment level, BBWI reported a North America Direct sales decline of (10.3%), close to CE Receipt implied reported growth of (11.6%). 

Bath & Body Works Online Receipt Growth

Following a spike during the onset of COVID, Bath & Body Works has struggled to maintain ticket growth on par with the Beauty Products subindustry. In its most recently reported quarter, the company noted “pressure on basket size” due to customers “carefully managing their spending against the backdrop of a challenging macroeconomic environment”. Notably, CE data shows that while BBWI’s average ticket has fallen back to levels not seen since before the pandemic, the overall subindustry’s ticket is approaching new highs, suggesting the possibility of a company-specific phenomenon.

Bath & Body Works Average Ticket vs. Beauty Products Subindustry

Consumer Edge is the leading provider of alternative data for consumer spending behavior, and the only provider of global revenue signals. If you’d like to benefit from using Transact US or other products for restaurants, retail, and other industry data year-round to track trends and dynamics like these, reach out to insights@consumeredge.com.

Katherine Bjorkman is the Director of Insights for the CEIC. Explore more of her insights here and follow her on LinkedIn.