Unlocking a New Dimension of Consumer Insights 

In today’s mind-blowingly complex digital consumer landscape, understanding online shopping behavior requires a data toolkit tailored for ecommerce insights. Consumer Edge is excited to introduce Click, our latest innovation in web traffic analytics. Click enhances market intelligence and forecasting by combining global web traffic and transaction data. This powerful tool offers a holistic view of consumer and B2B shopping behavior across digital touchpoints.

A New Dimension of Alternative Data Now Available with Click 

Click is a global web traffic and transaction dataset that offers invaluable insights into online consumer and B2B behavior across 59 countries. By tracking leading indicators such as website visits, dwell time, and page views, as well as forecasting addressable spend, Click empowers businesses to better understand market dynamics, customer engagement trends, and the impact of digital marketing efforts. 

Available initially with machine-readable file delivery, Click enables: 

  • Comprehensive Global Coverage: Insights across 620+ brands and 59 countries, including key markets in the US, Europe, Asia, and Latin America. 
  • Integrated Data Ecosystem: Click seamlessly maps web traffic data to CE entities and stock tickers, enabling a unified view across various business intelligence tools. 
  • Near Real-Time Insights: Daily data delivery with a 5-day lag ensures timely, actionable insights for agile decision-making. 
  • Enhanced Forecasting Capabilities: Combining web traffic indicators with transaction data helps identify patterns and predict revenue performance. 
Amazon and eBay addressable spend growth.

Combining Click + Transactions for More Powerful Forecasting 

Pairing Click’s web activity insights with transaction-level intelligence creates an unprecedented opportunity to analyze the full consumer journey. Businesses can now: 

  • Uncover Shopping Trends: Understand how online browsing behavior translates into addressable spend. 
  • Measure Digital Campaign Effectiveness: Evaluate how web engagement correlates with sales performance. 
  • Refine Competitive Benchmarking: Gain visibility into competitors’ online traffic and market share shifts. 
Lululemon addressable spend growth calculated, illustrating Lululemon’s slowdown in the US and their focus on driving growth internationally.

“Understanding ecommerce requires insights into the entire consumer process. Click combines data on behavior leading up to the purchase with transaction details so you can see a fuller picture of the customer journey for enhanced intelligence and forecasting.” ~Bill Pecoriello | CE Founder and CEO 

Bitcoin website visits in relation to Bitcoin price. Source: Yahoo Finance

Whether you are a retail executive, investor, or marketing strategist, Click can provide actionable insights tailored to your business needs. Public investors, retail, and ecommerce brands can track online engagement shifts and optimize digital marketing spend. They can monitor web traffic as a leading indicator of stock performance and consumer demand. Click also helps analyze customer interest and sentiment at the brand and sub-brand levels.

Ready to enhance your consumer intelligence? Click is now available and fully integrated with CE’s suite of data solutions. Stay ahead of the curve with Click – where web traffic meets transaction insights for a more complete view of the consumer landscape. 

See how Consumer Edge data can empower your insights—click below to request a demo. 

Schedule a Demo

Consumer Edge is a leader in data-driven insights focused on the global consumer, with decades of experience providing leading hedge funds, private equity and venture capital firms, and corporates with alternative data. With data spanning credit and debit card transaction data, scanner data, and email receipt data, we boast deep coverage on hundreds of industries, sub-industries, tickers, and symbols year-round. Reach out about CE Transact, CE Vision, or our other products to see how you can benefit from CE’s unrivaled consumer intelligence. 

Stacie Rabinowitz is the VP of Client Solutions for the CEIC. Explore more of her insights here and follow her on LinkedIn.

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