The first World Cup on US soil has arrived at a fascinating moment for American sports betting. Consumer Edge US Transaction Data shows a market that has matured: the years of explosive growth have given way to one that runs on its existing customers. The Super Bowl is the clearest window into it: deposits into online sportsbooks around the game climbed for years and peaked in 2025, then eased in 2026. The data shows deposits fell about 6 percent and the number of active bettors fell about 8 percent, while deposits per bettor held roughly flat. The World Cup is the first real test of whether a new event can still pull customers in, and the early read is that it can.
Consumer Edge Orion transaction data. Online sportsbook deposits (consumer inflows) into DraftKings, FanDuel, BetMGM, Fanatics Sportsbook, ESPN Bet, and Caesars Sportsbook. Each Super Bowl measured over the seven days from the Monday of game week through Super Bowl Sunday.
Almost all of the growth since 2023 has come from returning bettors, not new ones. Returning bettors are up about 39 percent over that span, while the number of new bettors slipped below 2023 levels.
Consumer Edge Orion transaction data. Same six online sportsbooks and same seven-day Super Bowl windows. Depositors counted once across all six books. New means no online sportsbook deposit in the prior 52 weeks; returning is everyone else.
The pull worked on new customers too, not just deposits. New-or-reactivated bettors at the six books jumped to more than twice a normal week when the tournament opened, a clear spike in a stretch of June that is usually relatively muted. A year earlier, there was limited movement in that week without the World Cup. Measured against the same quiet-week yardstick, the Super Bowl still runs about twice as high, so the World Cup drew roughly half a Super Bowl’s worth of new bettors.
Consumer Edge Orion transaction data. Same six online sportsbooks and same seven-day Super Bowl windows. Depositors counted once across all six books. New means no online sportsbook deposit in the prior 52 weeks; returning is everyone else.
That dynamic is what makes this summer a significant test. The data shows deposits were already running about 8 percent ahead of last June before the tournament began, then jumped to about 20 percent over the opening days as the event pulled bettors in. Growth has since settled to about 10 percent across the rest of the group stage. The opening delivered a clear pop, and we will keep tracking whether the knockout rounds and the final can extend it. This is an early read, group stage only, and June also carries the NBA Finals.
Consumer Edge Orion transaction data. Online sportsbook deposits into the same six books. Average daily deposits, year-over-year, weekday-aligned so each 2026 window matches the same weekdays in 2025: pre-tournament 2026 Jun 1-10 vs 2025 Jun 2-11, opening 2026 Jun 11-15 vs 2025 Jun 12-16, rest of group stage 2026 Jun 16-26 vs 2025 Jun 17-27. June also includes the NBA Finals.
The pull worked on new customers too, not just deposits. New-or-reactivated bettors at the six books jumped to more than twice a normal week when the tournament opened, a clear spike in a stretch of June that is usually relatively muted. A year earlier, there was limited movement in that week without the World Cup. Measured against the same quiet-week yardstick, the Super Bowl still runs about twice as high, so the World Cup drew roughly half a Super Bowl’s worth of new bettors.
New in Orion. Everything in this report above tracks money going into sportsbooks. The other half of the story is the money coming back out, and Consumer Edge Orion data now provides visibility into that. The new data tags the flows that move from gambling platforms back into customer bank accounts. Because Orion is built on bank transaction data, it captures that return leg directly, a unique capability in the market. For clients that means a clearer read on payout rates and the ability to track customer churn before the next bet. Coverage spans the major online gambling operators and extends to prediction markets including Kalshi, Polymarket, and PredictIt. The deposit analysis above covers licensed sportsbooks only.
