LaserAway is exploring a sale that could value the chain north of $2 billion. Consumer Edge consumer transaction data points to why a buyer would look: among shoppers aged 25-34, LaserAway is gaining beauty-services spend share faster than any brand we track.

Younger US consumers aren’t pulling back from beauty services. They are shifting toward newer, more brand-led formats. While older chain models lose share, concepts such as LaserAway (non-invasive cosmetic treatments), Hello Sugar (budget waxing and sugaring), Glowbar (facials and skincare) and Face Foundrié (membership facial bars) look better aligned with current preferences: more specialized, more aesthetically coherent, and built around convenience, transparency and repeatable routines.

We called out LaserAway and these emerging service formats in our 2026 Beauty Outlook.

Notes: Consumer Edge consumer transaction data, U.S. Figures show each brand’s change in share of total Beauty subindustry spend among shoppers aged 25-34 over the trailing twelve months (LTM). Age cohort reflects estimated shopper age.

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