Author: Delaney Douglas
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Feb 12, 2026 | 5 minutes read | Insight Flash
McDonald’s Promotion Drives Record Single-Day Sales, Led by Value-Focused Customers
McDonald's reported better-than-expected Q4 results, with U.S. comparable sales up 6.8%. Management attributed the strength to marketing promotions, ...
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Jan 30, 2026 | 5 minutes read | Insight Flash
Major QSR Brands Lean into Limited-Time Promotions as Value Competition Intensifies
As value competition among quick-service restaurants intensifies, limited-time promotions are increasingly converting online buzz into measurable sal...
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Jan 19, 2026 | 5 minutes read | Insight Flash
Preparing for a Larger 2026 Tax Refund Season: Insights From Past Consumer Spending Patterns
Tax refunds in 2026 are expected to increase meaningfully following the passage of the One Big Beautiful Bill. Estimates suggest total refunds will i...
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Jan 7, 2026 | 5 minutes read | Insight Flash
Student Loan Wage Garnishment Poses Potential Risk to Consumer Demand
Wage garnishment for student loan borrowers in default is scheduled to begin the week of January 7, potentially affecting millions. As of April, the ...
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Oct 27, 2025 | 5 minutes read | Insight Flash
SBUX Protein Launch Boosts New Customer Sales Growth Among Younger Shoppers
Starbucks (SBUX) launched Protein Lattes and Cold Foam Drinks on September 29 as part of an effort to focus on menu modernization and innovation. Fol...
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